Brand Story and Philosophy
BRILLERBLU was born in an ancient jewelry workshop on the Left Bank of Paris, founded by L é a Moreau, a French designer obsessed with the charm of sapphires. She believes that jewelry is not only a decoration, but also a carrier of emotions. The brand name combines “Briller” (shining) and “Bleu” (blue), inspired by the blue light and shadow of the Mediterranean sunset, symbolizing “using brilliance to record important moments in life”.
Product in-depth analysis
High end Jewelry Collection:
Featuring the “Mystery of the Deep Sea” wedding ring series, it is made of Sri Lankan sapphire and Belgian cut diamonds. The ring holder is hand carved with 18K gold wave patterns, symbolizing eternal love flow.
The limited edition “Kiss of the Starry Sky” necklace applies nano carving technology to the surface of sapphire, replicating the constellation pattern specified by the customer, becoming a popular personalized item.
Light luxury daily line:
The “Micro Light Series” uses environmentally friendly recycled metals and launches a minimalist necklace with replaceable pendants to meet the “multi wear” needs of working women, with monthly sales exceeding 10000 pieces.
Black technology services:
Launching the “AI Jewelry Archive”, after customers upload photos of their wearing scenes, the system intelligently recommends styles that match skin color and occasion, reducing selection costs.
User Witness
British client Emma shared, “BRILLERBLU’s customized wedding ring is engraved with the overlapping pattern of my husband and I’s fingerprints, which gives our commitment a concrete warmth
social responsibility
The brand promises to donate 5% of the proceeds to marine conservation organizations for every piece of jewelry sold, which will be used to clean up deep-sea plastic waste, echoing the original intention of “Blue”.
